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Getachew Reda posing for a picture in Dubai on March 30, 2025. Photo: Jim Stenman In this exclusive interview, recently-ousted Tigray Interim President Getachew Reda discusses the events that led to his removal, the internal power struggles within the TPLF, and his beliefs about the future of Tigray, Ethiopia and the region. Interview by Jim Stenman with reporting by Bonface Orucho for bird story agency Tigray is a mountainous region in northern Ethiopia, holding deep historical, cultural, economic and geopolitical significance. The 'birthplace of the ancient Aksumite civilization,' according to National Geographic, this region is home to archaeological wonders like the towering obelisks of Aksum and the Church of St. Mary of Zion—reputedly the resting place of the Ark of the Covenant. Just northeast lies Adwa, the historic battlefield where Ethiopia’s forces triumphed over Italian colonial troops in 1896. As the northernmost regional state in Ethiopia, the area is highly strategic, bordering both Eritrea and Sudan, making it a key player in the Horn of Africa’s complex geopolitical landscape. The region is also a potential economic powerhouse thanks to its mineral wealth. Omna Tigray, a global advocacy group, reports that Tigray once supplied up to 2,600 kg of gold annually to Ethiopia’s central bank, generating over US$100 million in export revenue. Beyond gold, its rich deposits of gemstones, copper, granite, and petroleum shales signal immense untapped potential. However, the scars of a 2020–2022 civil war remain raw. The conflict between Tigrayan forces, Ethiopia’s federal government, and Eritrean troops claimed an estimated 600,000 lives, displaced millions, and left a trail of human rights atrocities, according to Human Rights Watch. The Pretoria Agreement, signed in late 2022, was meant to end the bloodshed and pave the way for reconstruction and stability. However, internal divisions within the Tigray People’s Liberation Front (TPLF) have fueled a new crisis. In March 2025, those divisions saw the surprise ousting of Tigray's interim regional administrator, Getachew Reda, exposing deep fractures within the party and raising fears of renewed conflict. The "coup" in the TPLF has not only left Tigray politically unstable but also strained relations with Ethiopia’s federal government. Getachew, however, insists that he is still technically in charge—continuing to sign official documents and oversee administrative affairs from abroad. He also plans to return to Ethiopia shortly but has expressed deep concerns for his personal safety in Tigray. bird story agency contributor Jim Stenman caught up with Getachew Reda in Dubai, where he has been receiving medical treatment. In this exclusive interview, the politician discusses the events that led to his removal, the internal power struggles within the TPLF, and why he believes succession remains a pressing issue. This interview has been edited for length and clarity. How are you coming to terms with what’s transpired in recent weeks? The past two years have been a rollercoaster. My hope was that the Pretoria Agreement (Ethiopia–Tigray peace accord) would help put the past to rest and focus on rehabilitation, reconstruction, and the return of displaced people, in line with the peace treaty. It was meant to restore social services like education and healthcare as the destruction from the civil war has been immense. Unfortunately, much time has been wasted on infighting within the TPLF leadership. It’s tragic because my party is responsible for the continued suffering of the Tigrayan people. When did you realise your time as President of Tigray was over? From the start, I knew collaboration would be tough, if not impossible. As an outlier among the five party leaders, I wasn’t part of the armed struggle tradition. I hoped my colleagues would accept that TPLF could no longer monopolise power. Instead, they sabotaged both the Pretoria Agreement and Tigray’s interim administration. Eight or nine months in, it was clear they were focused solely on consolidating their control, sidelining anyone who questioned them. They branded me a sellout for working with the federal government, which was part of my role as interim leader under Ethiopia’s constitution. Ironically, the same individuals accusing me of being too soft on Addis Ababa were secretly engaging with the federal government. The real issue was that I refused to take orders from them. I was open to alternative voices, willing to take responsibility, and push for a new political reality, but they clung to the old ways. Do you blame your downfall on the failure to fully implement the Pretoria Agreement? It’s more than that. Some within the TPLF leadership were never comfortable with signing the peace deal, which made it impossible to work together and move the implementation forward. A significant part of the senior leadership — those in charge during the war — felt Pretoria stripped the TPLF of its monopoly on power. Despite the devastation of the war — including the loss of hundreds of thousands of lives, mostly women and children — some in the leadership were more concerned with maintaining their grip on power than securing Tigray’s future. The divide was between those who saw Pretoria as a necessary step to protect the people of Tigray and those who viewed it as a betrayal. The faction that ousted you claimed you prioritized the interests of the federal government over that of ordinary Tigrayans. How do you respond to that? It’s hypocrisy. TPLF leaders like party chairman Debretsion Gebremichael met the Prime Minister as often as I did — yet they accuse me of doing the federal government's bidding. That speaks volumes about their integrity. Is the regional leadership your rivals seek truly compatible with a strong federal government? I was part of the TPLF leadership when it was in the federal government from 1991 to 2019, though I joined late. TPLF’s belief in a strong federal government was always tied to its own dominance in Addis Ababa. As long as they controlled the center, they could dictate to the regions. But once they lost that grip, they found themselves facing the same struggles others had when TPLF was in power. Many in the leadership still operate under the illusion that they control Addis Ababa. They’re out of touch with reality. If things continue this way, even a secessionist movement shouldn’t be ruled out. Are you in favor of such an approach and what should be the priority now? If push comes to shove, secession is an option that can’t be dismissed. But I’m also a realist. Just because I want something for Tigray doesn’t mean it will happen. The return of internally displaced people. The faction that ousted me hasn’t even called for elections or addressed (how) displacement should be prioritized. Otherwise, their focus is purely on regaining power, not on the well-being of the people. You’ve accused your rivals of colluding with Eritrea. What evidence do you have? Eritrea is manipulating them. I was the one who initiated talks with Eritrea in the early days of the interim administration — not to appease them, but to protect Tigray from being used as a pawn in regional conflicts. Eritrean President Isaias Afwerki was alarmed by Prime Minister Abiy Ahmed’s rhetoric about access to the Red Sea. He assumed Abiy wasn’t pushing for disarmament in Tigray because he wanted to use Tigrayan forces against Eritrea. I had to reassure Eritrea that we wouldn’t be anyone’s tool. But Eritrea also had its own agenda — using disgruntled TPLF elements to undermine the Ethiopian government. That’s unacceptable. How do you view the nature of Ethiopia’s relationship with Eritrea today? Even in 2018, when normalization was announced, I doubted it would last. Isaias saw Abiy as an ambitious but easily influenced leader he could manipulate, while Abiy believed close ties with Eritrea served his own goals. But given Isaias’s track record, it was only a matter of time before things unraveled. Some say Isaias has always sought to dismantle TPLF. Whether or not that’s true, there’s little love lost between Addis Ababa and Asmara these days. The Pretoria Agreement didn’t include Eritrea as a signatory, and its troops, which fought in support of Ethiopia’s federal government, never fully left Tigray. Did that doom the deal from the start? The Ethiopian government bears responsibility for that. Pretoria required non-Ethiopian forces to leave, but enforcing that was the federal government’s job, not mine. Eritrean presence was always the elephant in the room. How do you read Eritrea’s possible deal with Saudi Arabia for investments in the Port of Assab on the Red Sea, which Ethiopia is trying to gain access to? I’m not privy to the details, but it follows a familiar pattern. In this region, when facing a potential threat, leaders look to the other side of the Red Sea for support. Isaias is likely trying to pull the Saudis into his geopolitical game. Others in the Gulf might follow suit. Finally, what’s your biggest hope for Tigray’s future? The best-case scenario is for whoever leads next to work closely with the federal government, implement the Pretoria Agreement, return displaced people, and hold elections. That’s the only true path to a legitimate regional government. The TPLF’s old leadership — those responsible for the current crisis— need to accept that their time is over. The same thinking that led us here won’t solve Tigray’s problems. The future should be shaped by the younger generation — those who fought because they believed in Tigray’s survival. Young leaders in their 20s and 30s deserve the chance to chart a new course. It’s time to let go of the past. Tigray’s future shouldn’t be dictated by those who led it into disaster. bird story agency Jim Stenman is a Swedish-Ethiopian journalist. He has worked as a producer for CNN International in Europe and the Gulf, and reported for Reuters, the BBC, and Politico.

Nairobi, April 3, 2025   – bird story agency is pleased to announce the appointment of Hewete Haileselassie as its new Editor-in-Chief. Hewete takes on this leadership role at the specialist news agency following an accomplished career at the BBC World Service and, more recently, as an independent journalist and communications consultant. With 15 years at the BBC, Hewete reported and produced content from across the African continent. She was a regular producer on BBC Africa radio news programs, including  Network Africa, Focus on Africa,  and  BBC Africa Debate. A passionate advocate for media development, Hewete has played an active role in advancing newsroom diversity and gender equality. She served on the steering committee for BBC’s Global Women in News group and led the BBC World Service’s 50:50 Equality Project expansion. Additionally, she led entry level talent schemes such as the Future Voices traineeship in the UK. As Training and Talent manager for the BBC’s Africa region she has provided training to hundreds of journalists, many in the early stages of their careers, reinforcing her commitment to nurturing the next generation of media professionals. Founded in 2021 as a project of Africa No Filter, bird story agency aims to change the narrative on Africa by producing and syndicating rich, diverse content from across the continent. Initially focused on written content with multimedia elements—boasting over 2,000 stories and thousands of images in its archive—the agency has now pivoted toward video as its primary medium, complemented by photography, print, and audio. A public-facing picture service is also in development. “We’re thrilled to have a journalist of Hewete’s caliber join us at bird,” said Tom Kirkwood, Managing Editor of bird story agency. “As we transition from a disruptive, grant-funded startup to a serious player in the news agency space, our ambition is to become a fully-fledged news agency. Hewete brings the deep organizational and development expertise that a young media startup needs.” Beyond her editorial expertise, Hewete serves as a trustee for  Action Against Hunger UK  and  Hamlin Fistula UK , as well as  African Women in Media . She is also a senior fellow at the  John Schofield Trust , through which she mentors aspiring journalists. Hewete is a strong advocate for ensuring diverse voices in journalism and believes that African storytelling must be representative of its people. “It is long overdue that Africa tells its own, new story,” she asserts. Born and raised in London, Hewete has lived and worked in France, the U.S., Ethiopia, Kenya, and most recently, Saudi Arabia. She currently divides her time between London and Nairobi.

Nelly Gesare posing with a her eco-friendly tote bag from Green Thing Kenya. Photo courtesy: Green Thing Kenya Nelly Gesare built a multimillion-shilling enterprise from waste and in the process showed the potential of sustainability-driven businesses in Africa. Her venture, Greenthing Kenya, transforms discarded materials into valuable products. Bonface Orucho, bird story agency Entering one of Nelly Gesare's eco-conscious retail stores is like walking into a world in transformation. Glass bottles, once discarded as waste, are now sleek drinking tumblers and jars. Scraps of fabric, saved from landfills, have been stitched into desirable shopping bags and reusable dish sponges. Every shelf tells a story—not of waste but of renewal. This is now the world of the former journalist who has turned the challenge of waste into a thriving business. "I use Greenthing Kenya to tell the story of sustainability and the opportunities therein. My goal is to break down sustainability and show that it’s not just about the environment—it’s about a broader systemic shift," she explained in an interview. "We focus on eco-friendly home care, recycled materials, and sustainable textiles. Some of our work involves white-label manufacturing for other brands," she added. Greenthing Kenya is one of a number of upcycling brands that include Ecandi, EcoSafi, MokoMaya and others, that operate in Nairobi. Green Thing Kenya’s foaming hand soap and reusable 'unpaper' towels offer an eco-friendly alternative for everyday hygiene. Photo courtesy: Green Thing Kenya The rise of eco-brands in the region signals a growing consumer preference for sustainable products, according to Cynthia Atieno, a sustainability expert at the United Nations Environment Programme. “It is incredibly encouraging to see brands like Greenthing Kenya gaining market success. It reaffirms that sustainability is not just a trend but a thriving market with real demand and long-term potential,” she explained. The trend is also in expansion mode well beyond major cities like Nairobi. Dennis Ondari, a 26-year-old entrepreneur from Kisii town, who has been running a glass bottle waste business since December 2024, cites the rising demand for eco-friendly products as "the biggest motivator" behind launching his venture there. “Before starting 'Chupa Zone', I worked for an ecoproduct business in Nairobi for three years. I witnessed the growth; that is why I decided to replicate the model here,” he explained in a phone interview. However, Gesare revealed that she did not set out to be a sustainability entrepreneur when she began her venture a decade ago. Refillable amber glass bottles paired with eco-friendly bamboo cleaning brushes: Green Thing Kenya. “As a journalist, my primary goal was always to make information accessible and digestible—for both the general public and younger audiences,” she explained. “Back in 2012, sustainability was still a very new concept. To raise awareness, I created a TV series and pitched it to media houses I had previously worked with. However, the challenge was that the content wasn’t being prioritized. That’s when I decided to take matters into my own hands.” The journey was hardly uneventful. Her first business attempt included manufacturing reusable metallic straws, a venture that hit a roadblock when local production costs soared to an unsustainable 1,500 shillings (about 12 US dollars) per straw. But instead of giving up, she found a new way forward. “A turning point came. I lost everything. With the little I had left, I launched a product—and it sold out in two days. That experience showed me the power of sustainability-driven business,” she explained. Years later, Gesare has created not just an eco-brand for selling a range of products, but also a glowing example for like-minded individuals commited to turning waste into businesses can turn to. Hers is a model that not only helps clean up the environment but also empowers local communities. The company works with women waste pickers, offering them fair wages while dignifying their role in the circular economy. By formalizing waste collection and providing financial stability to these workers, Gesare is proving that sustainability solutions must also be people-centered. “My strength has always been in identifying people — finding the right talent and creating opportunities for them,” Gesare shared. Today, Greenthing Kenya transforms discarded glass, fabric, and plastics into a diverse range of eco-friendly items, from biodegradable cleaning supplies to upcycled textiles like reusable dish sponges and makeup removers. The company also operates a solar-powered stitching station, ensuring that even the production process aligns with its sustainability ethos. “I have also recently set up a glass-blowing studio — the second of its kind in Kenya in 30 years, and the first ever owned by a Kenyan woman,” she added. Gesare continues to expand her business, defying the formidable hurdles that African entrepreneurs — especially women — encounter, from securing funding to navigating global economic uncertainties. “For many women in business, funding is often evaluated based on risk rather than potential. To this day, I have never received a grant. And yet, I’ve grown from a solo entrepreneur to employing more than ten full-time staff members,” she expressed. The funding challenges that face women-led startups in Africa are pehaps best captured in a 2023 report by startup funding tracking organization, Africa: The Big Deal. According to the tracker, in 2023, startups with solo or all-female founders secured just 2.3% of total African startup funding. This rises to 15% for teams with at least one female founder. This is despite Africa having the highest rate of female entrepreneurship globally, according to the African Development Bank. A 2023 study by the Organisation for Economic Co-operation and Development found that more than a quarter of all businesses were either started or run by women. By comparison, in Europe, entrepreneurial activity among women is just 5.7 percent, according to figures from the European Investment Bank. Entrepreneurs like Gesare highlight the resilience of African women in business. "I’m now diversifying my revenue streams through exports. As of this month, we’ve started exporting glass products,” she said. Research by Development Reimagined suggests that between 1994 and 2021, global trade in environmental goods grew significantly, yet the distribution remains highly imbalanced. With China dominating with 17.3 percent of global exports. Africa contributes only 1 percent, with South Africa accounting for over half of that share, suggesting that Africa has plenty of untapped opportunities in the trade of eco-products. Gesare’s product line serves as a testament to the viability of the industry domestically, with thousands of customers now choosing biodegradable over plastic, proving that business can be both profitable and responsible. Sustainable home essentials from Green Thing Kenya, featuring a zero-waste shampoo bar, bamboo dish brushes, and eco-friendly cleaning tools. Photo courtesy: Green Thing Kenya. Greenthing Kenya’s current revenues are from three product categories: eco-friendly hotel products, eco-friendly home care products, and non-toxic cleaning products. Some of its most popular products, such as glassware, received an overwhelmingly positive market response. In its first month of operation, the company generated over 200,000 shillings (more than 1,500 US dollars) in glass product sales. Today, it processes more than 4,000 bottles each month. The company is now expanding beyond Kenya. Greenthing recently entered the export market, shipping glassware and eco-friendly home care products to international buyers. To sustain this growth, Gesare is collaborating with universities on cutting-edge sustainability research and investing in improved packaging to meet global standards. For aspiring green entrepreneurs, her message is clear: “You have it in you to make it possible. When one thing doesn’t work, it’s often a redirection to explore what you can do with the resources available to you.” bird story agency

Nairobi, Kenya – Bird Story Agency, Africa No Filter’s storytelling agency is excited to announce its strategic partnership with AfriLabs, Africa's largest network of innovation and technology hubs . This collaboration will spotlight inspiring stories of women's health and empowerment across Kenya, Nigeria, Senegal, Ethiopia, Côte d’Ivoire, and Rwanda. Through this partnership, bird story agency and AfriLabs will focus attention on narratives that highlight the transformative impact of women involved in innovation, entrepreneurship, and technology across these six focus countries. By sharing these stories, the partnership seeks to challenge stereotypes, celebrate local solutions, and amplify the voices of women change-makers in Africa’s innovation ecosystem.  Women’s health and empowerment are critical pillars for sustainable development, and bird story agency seeks to leverage AfriLabs' network of innovation hubs to highlight unique stories of impacting women-focused initiatives. This partnership provides an opportunity to bring the efforts of these women to the global stage, showcasing the creativity, resilience, and impact of African entrepreneurs and innovators.  “We at Bird Story Agency are thrilled to partner with an organization at the heart of Africa’s creative and startup ecosystem. This collaboration opens the door to powerful, untold stories that highlight the impact of investing in and empowering women—stories that deserve the spotlight for a young, dynamic, and influential African audience,” said Mudzithe Phiri, COO and Head of Partnerships, Africa Insight and bird story agency.   “We believe storytelling is a powerful tool for change,” said  Millie Abila, Communications Lead at AfriLabs . “By partnering with Bird Story Agency, we aim to document and share the journeys of women and organizations in our hubs who are making significant strides in improving health outcomes and empowering communities.”  bird, known for its authentic and compelling storytelling, will work closely with AfriLabs to ensure that the stories of these hubs and their impact are captured and shared widely. From health-tech innovations to grassroots empowerment programs, these stories will illustrate how local solutions are addressing global challenges.  The focus countries – Kenya, Nigeria, Senegal, Ethiopia, Côte d’Ivoire, and Rwanda – are home to some of the most dynamic hubs in AfriLabs’ network. Each hub is uniquely positioned to tackle pressing issues related to women’s health and empowerment, leveraging technology and innovation to create lasting change.  About Bird   bird is Africa No Filter’s storytelling agency, a specialist news agency dedicated to reshaping narratives about Africa by highlighting authentic and underreported stories. bird works with writers, photographers, and content creators across the continent to share stories that inspire and inform. For more information, visit [ www.bird.africanofilter.org  ]. About AfriLabs   AfriLabs is a network organization supporting innovation hubs across Africa. With over 500 hubs in 53 African countries, AfriLabs fosters collaboration, innovation, and entrepreneurship to drive sustainable development and economic growth on the continent.   For more information about AfriLabs, visit  www.afrilabs.com .    For media inquiries, please contact pr@afrilabs.com  & comms@afrilabs.com

A group member speaks at AWE UK 2024. Photo Courtesy: Joy Machugu Zenz The founder of African Women in Europe and African Women in Trade is helping African women break into exports, establish themselves abroad, and grow businesses across continents. Seth Onyango, bird story agency Seated in the living space in her home in Freiburg, Germany, sunlight spilling through the curtains in an early tease of spring, Joy Wanjiru Machugu-Zenz exuded the same balance of grace and power as the symbol behind her. The wooden elephant figurine was clearly a motif for the woman being interviewed: strong, rooted, and unshakably confident. Machugu-Zenz's journey has spanned continents, cultures, and careers. Raised in Kenya and based in Germany, Zenz describes herself as a "perfect migrant." In the interview, she used the term with a wry chuckle. "I’ve taken the best of both worlds," she said. A group member speaks at AWE UK 2024. Photo Courtesy: Joy Machugu Zenz Moving to Germany at 24 was both exciting and daunting, she explained. Having studied German beforehand, she had a basic understanding of the language, but expressing herself fully was a challenge. "The language was a barrier, but more than that, it was the mindset," she reflected. Her early years were filled with adjustment—to the culture, the language, and the isolation that came from being one of the few African women in her community. “I didn’t want to lose myself because of the challenges. I wanted to prove to myself that I could do better,” she said. A dance performance at AWE UK 2024. Photo Courtesy: Joy Machugu Zenz It was that very blend of experiences that fueled her to build a thriving network that connects women across Africa and the diaspora. With a background in project management and IT and experience working in Switzerland’s pharmaceutical and banking industries, Zenz’s ambition never waned. Her desire to carve out her space in Europe while maintaining her African identity led her to launch African Women in Europe (AWE). In 2008, when social media was still nascent, Zenz created a website to connect with African women living in Europe. What began as a personal quest to find community quickly grew into something much larger. "I just wanted to know what other Africans were doing in Europe," she recalled. "Within five days of launching the website, 50 women had joined." Today, AWE has over close to 10,000 members as well as partners like Kenya Airways, the Federation of Women in Business, Jumia and the International Trade Centre (ITC). The platform has become a lifeline for women navigating similar challenges, providing a space to share stories, exchange advice, and support one another. Over time, AWE evolved into a full-fledged organization, hosting events across Europe — from Madrid to Geneva — where women could meet in person and celebrate their achievements. "The idea was to dive into the culture of wherever we met," the founder explained. "If we were in Italy, we ate Italian food; in Spain, we danced flamenco. It was about celebrating where we were while staying connected to who we are." AWE also began recognizing African women excelling in business and leadership across Europe through its awards program. Group photo at AWE UK 2024. Photo Courtesy: Joy Machugu Zenz "We realized that so many women were doing amazing work but staying under the radar," the project manager shared. "When you’re awarded by your own people, it feels different. It’s about being seen and celebrated by the community you represent." Another key initiative born from AWE is its books, where African women who have made their mark in Europe and the UK share their personal stories. "Each chapter is written by a different woman, sharing how they overcame obstacles and built successful lives abroad," Zenz said. "It’s not just about celebrating their achievements but creating a guide for others, so they don’t have to make the same mistakes we did." Her efforts also extend to financial education. Partnering with banks and fund managers, she organizes workshops on investment opportunities, such as money market funds. “Many diaspora women don’t realize they can grow wealth from where they are. It’s about simplifying the technical jargon and showing them the path.” After more than a decade of building AWE, Zenz turned her attention to a new challenge: empowering African women through trade. In 2021, she launched African Women in Trade (AfWITrade) as a response to the African Continental Free Trade Area (AfCFTA), a groundbreaking initiative aimed at boosting intra-African trade by reducing tariffs and improving market access. Speaker at AWE UK 2024. Photo Courtesy: Joy Machugu Zenz “The AfCFTA enables us to trade within Africa without exorbitant tariffs. For example, now we can pay from Kenya’s shillings to Zambia’s kwacha without going through the US dollar. That’s revolutionary.” One of the standout features of AfWITrade is its matchmaking program, which helps African women in the diaspora invest back home in ways that are fraud-proof. "We’ve seen too many cases where diaspora investments fall apart because of mismanagement on the ground," Zenz explained. "We vet the systems and connect women with trustworthy partners to ensure their investments are safe and impactful." AfWITrade hosts monthly webinars to share information on trade. Joy Zenz and group member speak during AWE UK 2024. Photo Courtesy: Joy Machugu Zenz Despite its success, Zenz’s work was not without hurdles. From navigating bureaucratic red tape in Africa to overcoming financial barriers for women entrepreneurs, the journey was far from easy. "The systems aren’t always supportive," she admitted. "For example, diaspora investors often face operational challenges on the ground, from poor accountability to outright mismanagement." The project manager was determined to change that. By encouraging value addition — such as packaging and processing goods locally — she aimed to ensure that African businesses retained more of the wealth they generated. "We’re tired of just exporting raw materials," she said. "We want to create jobs and build industries right here in Africa." Zenz’s initiatives have not only provided practical tools for African women but have also worked to dismantle stereotypes about Africa and its diaspora. “I’m fighting this narrative of Africa as poor,” she stated firmly. “We’re proving that African women are financially stable, capable, and driving change.” An attendee speaks during AWE UK 2024. Photo Courtesy: Joy Machugu Zenz Her work with AWE and AfWITrade also brought her closer to her own roots. "We’ve spent so much time focusing on going back to Africa for holidays, but now it’s about going back for trade," she said. "I want us to invest in our communities, not just with money but with ideas and opportunities." "This is our time," the mother of two said. "We have the tools, the networks, and the ambition. Now we need to act." bird story agency

Thato Gabaitse, a climate activist, posing for a picture, during the COP29 Climate Conference in Baku, Azerbaijan, November 18, 2024. Photo: Seth Onyango, bird story agency "Girl's girl", Thato Gabaitse explores the overlaps of gender violence and climate change, hoping to turn the climate crisis into an opportunity for women. Seth Onyango, bird story agency Thato Gabaitse takes a sip of her coffee, her first real pause after hours of shuttling between meetings. COP29 is a whirlwind of negotiations and high-stakes diplomacy, but Gabaitse’s mission cuts through the noise. “I’m here as a feminist to hold the line...I am a girl's girl,” she declares, her sheer resolve etched on her face. As a climate justice advocate from Botswana, Gabaitse is no stranger to challenging entrenched systems. Her mission is to highlight how the twin crises of climate change and gender inequality are deeply intertwined and demand urgent, equitable solutions. However, her journey into the climate space has hardly been linear — it was forged in the fires of advocacy against gender-based violence. "It all started with a group of women in Botswana standing up and saying, ‘Let’s take this to the streets,’” she recounted. These early days of activism focused on addressing the rampant but often undocumented violence plaguing communities, especially in rural areas. Gabaitse and her peers lobbied parliament, rallied for justice, and amplified the voices of survivors. But as her work took her deeper into Botswana’s communities, another crisis came into sharp focus: climate change. “In Botswana, most communities depend on subsistence farming,” she explained. “But with extreme and extended droughts, families are struggling to survive.” Gabaitse began to see how the effects of climate change exacerbated existing gender inequalities. Women, already burdened with care roles, were now walking longer distances for water and struggling to feed their families as crops withered under an unrelenting sun. Yet, the climate solutions Gabaitse encountered often failed to account for these realities. “There’s so much misinformation and misalignment,” she noted. “Programs meant to help people don’t reach the communities that need them most.” The gaps — between policy and reality, between rhetoric and impact — is where Gabaitse increasingly chose to work. Through her organisation, Breathe the World Botswana, she now helps young climate advocates navigate the labyrinth of international climate policies and funds. “In Africa, we’re always playing catch-up,” she observed. “If young people don’t understand the technical language of negotiations, they can’t align their projects to make the impact that’s needed.” Her advocacy doesn’t stop at translation. She’s calling for nothing less than a systemic overhaul of how climate finance is distributed. “Africa needs the money,” she said bluntly. “We need it in grants, not loans.” Her argument is clear: loans perpetuate a cycle of dependency and debt, forcing governments to divert funds from essential services like agriculture, water, and health. “Moving money from one pot to another doesn’t solve the problem—it makes it worse.” For Gabaitse, true progress requires an end to what she described as “a cycle of neo-colonialism.” She has pushed for the Fossil Fuel Non-Proliferation Treaty to complement the Paris Agreement, ensuring that the Global South receives both the technical and financial support needed to transition away from fossil fuels. For her, this isn’t just about meeting emissions targets, it’s about justice. “Climate change is hitting the most vulnerable communities the hardest,” she said. “The money must go directly to the people who need it most.” The narrative around women's role in communities is also something that she said needs to change. “Women are not just victims of climate change—they’re at the forefront of finding solutions,” she asserted. In many communities, women organise themselves, creating grassroots strategies to adapt to climate impacts. Yet they remain underrepresented at decision-making tables. “If we don’t have women there, we’ll never act at the scale and speed that’s needed.” Her work in gender equity has also evolved. “It’s no longer just about women empowerment,” she said. “It’s about gender equity—representing all marginalized groups, including men who are struggling, and addressing mental health issues that often go unspoken.” The shift reflects the complexity of the challenges she’s tackling. The stakes are high, and the resources are limited. “There’s so little of us and so much to do,” she admitted, before hurrying on to her next meeting. At COP29, Gabaitse has called for unity among African stakeholders — civil society, negotiators, and governments — to push for a common agenda. “Right now, we’re all speaking different languages. One is technical, the other is more of demands. But we want the same thing.” She said she envisions a future where these groups come together to form a cohesive strategy, amplifying Africa’s voice on the global stage. “We have the power to get what we want... We just need to move in an integrated way.” For Gabaitse, hope is a driving force. Despite the overwhelming challenges, she’s committed to the fight — for gender equity, for climate justice, for a future where the wounds of inequality and environmental destruction are healed. “Let’s keep on pushing,” she said, her voice unwavering. “We’re rooting for our leaders, and we’re watching. We want an equitable, just transition—not just words, but action.” In her words and work, Gabaitse is the face of a resilience and resolve that the fight against climate change seems to demand. As she continues to navigate the intersections of gender violence and environmental crisis, she offers a powerful reminder: the struggle for justice, whether social or environmental, is ultimately the same fight — and it’s always one worth waging. bird story agency

Nancy Chiuri working out while pregnant in Nairobi, Kenya. Photo Courtesy: Nancy Chiuri What do a mother of five, an IT expert, and a fitness pioneer have in common? Everything — if you’re Nancy Chiuri. From her home in Pretoria to prisons and orphanages across Africa, she’s helping women get their groove back. Seth Onyango, bird story agency Nancy Chiuri steadies herself, her youngest son perched playfully on her shoulders as she lowers into a deep squat. His laughter bubbles over as she counts her reps. For Chiuri, fitness isn’t confined to a gym; it’s woven into everyday life. She believes in working with what’s at hand — whether that’s a park bench, a pair of water bottles, or, in her case, her kids, who are often part of her routine. “Motherhood gives you enough weight to carry—sometimes literally,” she joked. “Why not turn it into something that builds you up?” This down-to-earth ethos underpins the wellness initiative Chiuri founded to help women and mothers integrate fitness into their everyday lives. Called Mama Fitness Kenya, Chiuri's initiative has sought to inspire women to embrace wellness no matter their circumstances, showing them that transformation starts right where they are, with what they have. Chiuri, an IT expert with a Master’s in Project Planning Management, is also a motivational speaker who emphasises that while fitness can be an important way for women to regain strength after childbirth, it is also about reclaiming confidence, balance and building a sense of self. She has been doing it one squat, one stretch, and one empowered woman at a time. Nancy Chiuri working out with her child in her home in Pretoria, South Africa. Photo Courtesy: Nancy Chiuri Her programs and improvisations are designed to meet women where they are — be that in a bustling household or even, as in a previous program at women’s prisons in Nairobi, in the most challenging of circumstances. Her programs don’t just focus on physical health but also incorporate mental and emotional well-being, grounded in the belief that a strong mother builds a strong family and, ultimately, a strong community. Mama Fitness Kenya began with a simple idea: make fitness accessible and practical for women, especially mothers. Chiuri noticed that traditional gyms and workout spaces often felt exclusionary to women juggling family responsibilities, financial constraints, or the physical changes brought by motherhood. “Not everyone can afford a gym membership, and even if they can, many mothers don’t have the time or flexibility to go regularly,” Nancy explained. Her solution was to design workouts that could be done at home or in shared community spaces, using everyday items. From water bottles for weights to furniture for stability, her programs quickly gained traction. Her slogan, “Healthy body, healthy mind, healthy community,” became the cornerstone of her movement. Nancy Chiuri posing for a photo with her fitness community during a bootcamp in Nairobi, Kenya. Photo Courtesy: Nancy Chiuri “Fitness isn’t just about looking good,” she said. “It’s about feeling good, being present, and staying ready to handle whatever life throws your way.” One of her most significant projects took place at Langata Women’s Prison in Nairobi, Kenya, where she worked with incarcerated women. Many of them were mothers themselves, separated from their children but still carrying the emotional weight of parenthood. “In prison, fitness became a way for these women to reclaim a sense of control and purpose,” she said. Her sessions focused not only on physical exercise but also on mental wellness, incorporating techniques to manage stress, build confidence, and foster resilience. For these women, who often faced societal stigma upon release, Chiuri’s program became a lifeline. Her work in Langata was a springboard for more initiatives. Chiuri expanded her reach to other marginalized communities, conducting wellness workshops in rural areas and underfunded urban neighbourhoods. Her adaptability and hands-on approach quickly earned her respect and admiration. When the COVID-19 pandemic disrupted lives worldwide, Chiuri pivoted to online platforms, ensuring her followers could stay active and connected despite lockdowns. Through Zoom, she hosted virtual fitness sessions and panel discussions, inviting experts to speak on topics ranging from maternal health to mental resilience. Nancy Chiuri posing for a photo in her office in Nairobi, Kenya. Photo Courtesy: Nancy Chiuri “Women needed more than just exercises,” Chiuri recalled. “They needed support, a community, and practical advice for navigating a very uncertain time.” Her digital series attracted participants from across Africa, solidifying Mama Fitness Kenya as a trusted resource for holistic well-being. The mother of five’s work has taken her across Africa, from Ethiopia to South Africa, where her expertise is sought after by health organizations and community leaders. In Ethiopia, she collaborated with local groups to provide postpartum fitness programs tailored to cultural norms and available resources. Now based in Pretoria, she connects with her family through prayer, a ritual that she says strengthens their bond and provides balance amid her busy schedule. She also gives back to her community by supporting orphanages and schools not only through fitness programs but also professionally as an IT specialist, helping improve their systems and operations. Raising five boys while running a growing movement is no small feat, but Chiuri approaches parenting with the same holistic philosophy she brings to her fitness programs. Her household is a lively but structured environment. Mornings begin with physical activity, whether it’s a walk, a game of football, or a quick workout together. Meals are homemade and focused on nutrition, and evenings often include conversations around books, school projects, or life lessons. Nancy Chiuri posing for a photo with her family in Pretoria, South Africa. Photo Courtesy: Nancy Chiuri Mama Fitness Kenya has grown into a recognisable brand with a loyal following. Chiuri’s social media platforms, where she shares workout routines, tips for healthy living, and glimpses into her family life, have attracted thousands of followers. Looking ahead, Chiuri hopes to see Mama Fitness Kenya become a global movement. Her plans include developing fitness curriculums for schools, launching a line of affordable fitness gear, and expanding her online platform to include multilingual content for broader accessibility. As she sets her youngest son down, her movements fluid and unhurried, she is already thinking about her next steps. bird story agency

Yasmin Sizwe, a social scientist and analyst at Xpotential Mining Services, posing for a picture, during the COP29 Climate Conference in Baku, Azerbaijan, November 16, 2024. Photo: Seth Onyango, bird story agency A landmark deal struck at the UN climate summit in Baku could unlock billions of dollars in carbon offsets for Africa, with women set to carve out a considerable share of the market. Seth Onyango, bird story agency Yasmin Sizwe stood alone at the South African pavilion, headphones perched over her braids and her gaze fixed intently on the panel ahead. “I’m here to listen and learn,” she said, expounding on her enthusiasm for decoding the complexities of global carbon markets and mapping a way forward for Africa. “It’s a whole new way to look at reaching climate change goals.” The concept of a market for carbon credits is for credits to be bought that allow organizations to offset their emissions by funding projects that actively reduce carbon elsewhere. While concerns have arisen over the validity of some projects - with attendant claims of "greenwashing" - for Africa, the market represents an unprecedented opportunity. The African Carbon Markets Initiative aims to expand Africa’s carbon credit market 19 times by 2030, unlocking over U$6 billion and creating 30 million jobs. This is expected to spark investment in clean energy and forest projects across Africa. The continent’s rich biodiversity and natural resources make it uniquely positioned to lead the charge. “Africa has the space and the diversity to create impactful projects,” Sizwe explained. “We’re rich in animals, plants, trees, people — a landscape perfectly suited for innovative solutions that generate real value.” As a social scientist and analyst at Xpotential Mining Services, Sizwe is part analyst and part advocate. Her work revolves around brokering carbon credits, a market that could redefine Africa’s place in the global climate economy. Sizwe’s work revolves around facilitating these projects. As a project developer and broker, her role involves connecting projects that reduce carbon emissions with buyers looking to offset theirs. “You develop your project, and as it starts reducing emissions, those reductions can be sold as credits,” she said. “It’s one of the most creative strategies we have for reaching climate change goals.” But for women like Sizwe, the carbon credit market offers more than just financial potential — it’s a space to address systemic inequalities and create opportunities for communities often left behind. Women are increasingly carving out space in the carbon credits sector, a trend that Sizwe finds both inspiring and natural. “Women should be everywhere.” It's a simple but powerful message. Unlike industries like mining, where gender disparities are stark, Sizwe noted that the environmental space feels more balanced. “I’m relatively new to this space, but in my journey, I’ve encountered a lot of women,” she said. “At this COP, they even mentioned that women occupy most of the roles in the environmental sector, which I found fascinating.” Sizwe believes that women’s contributions in this space go beyond representation. “I think women’s involvement can open up the space and make it more accessible,” she said. The huge disparity between men and women she has seen in the mining sector, is not in the environmental and sustainability space, she explained. "Maybe this is just something that women are drawn to because it has a course, there's a goal, and you're making an impact with these kinds of careers,” she said, adding that the impact-driven nature of carbon credit work resonates deeply with women. Whether it’s creating reforestation projects that provide jobs or restoring degraded land that strengthens food security, these initiatives align with community-focused solutions, she explained. Studies indicate that involving women in climate initiatives enhances outcomes and optimizes climate finance utilisation, according to a report by Social Development Direct. Examples include an ecosystem services program in Indonesia, Peru, and Tanzania that found that forest user groups with a 50% gender quota conserved more trees and distributed payments more equitably than those without such quotas. bird story agency

Showmax to stream Tyla’s homecoming in a test of Africa’s event live-streaming future Tyla's live-streamed homecoming concert on Showmax this weekend is a major step for African streaming platforms, showcasing not only advances in continental streaming but also streaming networks' potential to empower local creatives and connect them with audiences. Bonface Orucho, bird story agency The live streaming of Tyla's homecoming event on Showmax on Saturday (January 18) symbolizes a major shift in both the streaming and creative industries in Africa, according to academics and industry insiders. Tyla Laura Seethal, known simply as Tyla, is a 22-year-old South African singer who has claimed 24 awards from 77 nominations, including a historic 2024 Grammy win making her the youngest African soloist to be feted. Recognized by Billboard and celebrated globally, she's hosting a homecoming event this Saturday, January 18, in Pretoria, South Africa, before kicking off her nationwide tour. In a press statement on January 10, Showmax announced that "fans in 44 African countries can watch Tyla perform live from the SunBet Arena, Pretoria, exclusively on Showmax.com." According to Arnold Mwanzia, a music lecturer at the Kabarak University in Kenya and Jazz musician, by Showmax showcasing talents like Tyla's event, live, "the continent takes a step towards reducing reliance on external players." "Netflix has tested live-streaming global events, but challenges mean it might take time before these innovations reach our markets. That's why I'm thrilled to see an African streaming platform stepping in early with its large audience. This ensures we won't be playing catch-up--we'll learn our lessons and grow alongside global players," he said during a call. Last month, Netflix streamed a boxing match between Mike Tyson and Jake Paul, one of a handful of live-streamed events it has recently undertaken, including Chris Rock's comedy special and the Love Is Blind Season 4 Live Reunion--an indication of the growing focus on the live-streaming market. However, Showmax highlights that Tyla's homecoming event positions it as "Africa's first streaming service (SVOD) to live stream a homegrown concert." The Multichoice-owned platform has made remarkable strides in recent years, establishing itself in Africa's streaming market and challenging global giants like Netflix. Innovative offerings, like streaming Premier League matches over-the-phone, have fueled the platform's rapid expansion. Since its February 2024 relaunch, the paying subscriber base has surged by 50% year-on-year, highlighting the rising appetite for local content. According to Yatish Narsi, Showmax's chief marketing officer, Tyla's homecoming event will spotlight its cutting-edge live-streaming technology powered by Peacock--the same platform behind the NFL Wild Card's record-breaking 16.3 million simultaneous streams. Industry research shows that live streaming unlocks significant opportunities for creators, particularly musicians, by connecting them to global audiences and fostering diverse collaborations. A 2022 report by Concert SA, a live music support program in South Africa, features a range of benefits for creators. "Respondents reported a range of benefits from streaming activities - mainly increased audience numbers (33%) and increased exposure (22%). Other reported benefits include potential for revenue, knowledge generation, ease of doing business and audience engagement. Only 9% of respondents reported no benefits," the authors outline results from a survey on musicians. Tyla has showcased Africa's creative brilliance with her 2024 debut album Tyla, which has amassed over 1.6 billion streams. Dubbed the "Queen of Popiano," a blend of pop music and Amapiano, the 22-year-old has earned major accolades, including wins at the BET Awards, MTV Music Video Awards, and Grammys. In November 2024, she cemented her global success with triple wins at the MTV Europe Music Awards, claiming Best Afrobeats, Best R&B, and Best African Act. In the past, 'Water' has also earned her a 3X platinum certification from the Recording Industry Association of America (RIAA), signifying over three million units sold in the U.S -- a f eat achieved by only a select few international artists. The song's performance in other markets has been equally exciting, including multi-platinum in South Africa, double platinum in Canada, and platinum in Australia, New Zealand, and Ireland. The song has also gone gold in the UK, France, and multiple European countries, underscoring its universal appeal. Although Tyla's music has achieved significant success on international charts, her impact and appeal among South African fans has been relatively modest. According to the Official South African Charts, the country's primary platform for tracking music rankings, Tyla has appeared on the national charts only three times across both national and international categories, with her highest position being number 8. In a 2023 post on X, South African entertainment commentator Phil Mphela pointed out the relatively low support for Tyla from her home fans, writing: "As we close out 2023, I can't believe South Africa denied Tyla the number ONE spot! Her song topped the charts in several countries, including the Maldives (can you believe that), but not in Mzansi." This gap reflects a broader industry challenge that could be addressed through strategic partnerships with homegrown streaming platforms like Showmax, which have the potential to amplify local artists' visibility and support within their own markets. "If creators can work around event sponsorships to cut overhead hosting costs, live shows is the way to go so that there is a connection between the creator of content and their fanbase," Mwanzia explained. Projections by PwC show that creator hubs like Nigeria, Kenya, and South Africa are set for a streaming boom, for both live and digital shows. In Nigeria, music streaming is expected to be the fastest-growing revenue segment by 2026, with a 12.6% annual growth rate poised to more than double revenues within this period. bird story agency

Moky Makura, Executive Director of African No Filter, acknowledges the impact of the diaspora on the African narrative, in her latest opinion piece for bird story agency. by Moky Makura I am on a WhatsApp group with a bunch of friends who mainly live in London. We are all women (not that it matters) and all Nigerian (which does). We message each other about new restaurants, shows, small businesses and anything we see that is run by, or about Africans in London. Someone recently posted about an Igbo running club in London! Who knew? But I digress. Something struck me recently about what and how we post in that group. Our small, everyday decisions to choose and support ‘Africa’ are acts of cultural preservation, and they are quietly turning the tide of global culture and fuelling Africa’s global moment. But often it’s the headlines about high profile Africans that grab all the attention and make it look like they are driving this agenda. Burna Boy’s sold-out concerts, Lupita Nyong’o’s new podcast, Idris Elba’s plans for a smart city in Sierra Leone or John Boyega’s deal with Netflix to produce African films. But who is attending, listening, watching, buying, eating, recommending and wearing… African? Yep, it’s us. By embracing our roots diasporans are not just tearing down old stereotypes, they are helping to building a new vision of Africa - one that’s compelling, relevant and globally inclusive. And there is a lot we have to offer the world culturally. Afrobeats is a global phenomenon, Nollywood is watched worldwide, African designers are lighting up runways, our writers are winning prestigious awards, our artists are trending on the global art scene and African restaurants are popping up all over major cities in the global North. It shouldn’t be a surprise then that a recent African No Filter (ANF) study confirmed that many Africans in the diaspora stay connected to their heritage through food, music, and language, despite often facing marginalization abroad. Many dream of returning home to help drive progress. But that dream is often dampened by frustration with Africa’s slow pace of change. They may not yet be ready to move back, but they are sending their money home. Diaspora remittances to Africa now surpasses foreign direct investment (FDI) and official development aid (ODA) at $100 billion annually.  And it’s not just money flowing back. The diaspora is coming home in person, too. Ethiopia launched the "Generation Ethiopians Homecoming" program aimed at encouraging Ethiopians living abroad to return to their homeland as part of an effort to strengthen ties with the diaspora. Festivals like Uganda’s Nyege Nyege and Nigeria’s “Detty December” draw thousands of diasporans back every year to experience contemporary African culture. They stay in hotels, eat and drink out and shop at local markets leaving behind more than just their footprints. Studies show that each tourism dollar can generate up to $2 in additional economic activity. Ghana’s "Year of Return "initiative which targeted African Americans and the broader diaspora, raked in about $1.9 billion in tourism revenue. So, to all the Africans in the diaspora who keep supporting their home team. We see you. We acknowledge you. We thank you for shifting the narrative about Africa one small act at a time. _Moky Makura is the Executive Director at Africa No Filter, an advocacy organisation that is shifting stereotypical narratives about Africa through storytelling that reflects a dynamic continent of progress, innovation and opportunity._ bird story agency

Intrigued by threads he had come across online, Lesalon Kasaine hunted down Peter Ngugi, to hear first-hand his life story and unpack how the Kenyan became a household name in India. Kusaine, who edits the news site Qasini, appears here as a guest writer for bird story agency. by Lesalon Kasaine Murder in the Open Streets In the winter season in Delhi, India, in the year 2016, what started as a minor altercation powered by racism ended up in the death of an African. Two Indians, seemingly in a hurry, approached a rickshaw they wanted to board. But upon checking, they figured there wasn't enough space in the public transport vehicle. Their solution was to ask an African who had already boarded to alight to make room for them. As you would expect, the African felt singled out because of his skin colour. He wasn’t willing to step out without a fight. A heated bandying of words ensued, and, quickly, escalated to a physical altercation. The two Indians overpowered the African, pushed him to the ground, and then in true monster fashion, brought down a huge rock on his head. He died. His name was Olivier Masonda, a 23-year-old Congolese teacher who had left the Democratic Republic of Congo in 2012 to study in India. The murder was caught on a CCTV camera and sparked an uproar that reverberated throughout India: was this a racially charged murder? The Delhi Police arrested the two suspects and launched a manhunt for a third suspect. This killing sparked collective pain and a cry for justice from Africans living in India. The shocking murder in the open streets of India was also the final straw for Peter Ngugi, a Kenyan living in India at the time. He picked up his bicycle and cycled across the country to combat racism – in the process ‘breaking the internet’ and becoming news himself, in the days following the callous murder. But Ngugi’s story doesn’t start here. It starts in Mikindani, Mombasa, Kenya. Society Funds Trip to India for Studies Let’s travel back to 2013, to Mikindani, Mombasa, Kenya, where lived a humble young man Peter Ngugi, who had completed his form four at Changamwe High School in 2010 and had a commendable penchant for computers. Ngugi wasn’t interested in pursuing a university education. What for, when he had a brain that loved business, a brain that could set him up for a career as an entrepreneur? Determined to maximise his talent, Ngugi set up a small movie shop that doubled up as an electronics and hardware repair shop. Stunners Inc., he called it. A friend noticed his love for computers and despite Ngugi’s disinterest in academia, advised him to consider taking a degree in India, citing the country's excellent track record in computer-related courses. Initially dismissive, the idea plagued Ngugi. For a long while, he thought about it and then, in 2013, after poring through the internet to check out computer courses, he decided to apply for a course in computer science at India’s KSR Institute for Engineering and Technology. Unable at first to raise the fees and travel costs, the universe clicked into gear, conspiring as it so often does to help a man or woman on a mission. This time it came through in the form of local society. In retrospect, Ngugi said, it was the mama mboga’s, the shopkeepers, and other small business owners together with his friends and family who came together to fund-raise for his travel and first semester fees. Landing in India for the First Time Teary-eyed and with a heart full of gratitude after that acts of kindness, Ngugi flew to India for the first time, that same year. His community had sacrificed to send him off, and he was determined to do his best and return a computer science degree holder. But what we plan and what happens, mostly, are worlds apart — as Ngugi came to learn first-hand. Barely one semester into his course, Ngugi realised that everything he had dreamed of was just but a mirage. The reality of the course, as he explained in his own words, 'missed the advertising mark they had given'. The course he was taking wasn’t at all what he had wanted. Moreover, his society back in Kenya had only funded his first semester, and Ngugi had to work to earn and pay for his fees. Stressed and under pressure, he dropped out. But with the expectations of his entire society on his shoulders, Ngugi wasn’t ready to fly back home. He decided to remain in India, hang tough, and hustle hard. Thanks to a strong and closely-knit community of Kenyans in India, a friend, Munene Robert, took Ngugi in. For the whole time he hosted a confused and disappointed Ngugi in Bengaluru, Munene never asked him for rent. Something that Ngugi said he will forever be grateful for. After days of staying indoors and trying to map out his next plan, Ngugi put his finger on something he could do. A come-back kid stubbornly refusing to bury his head, that’s who he was. The Hackathon Competition that Changed Peter Ngugi’s Life With the cash equivalent to Ksh.20,000 (US$180) which he had saved up, Ngugi enrolled at a coding institute. That way - what he had wanted all along - he could focus on coding only. Things worked out for him in his newly-found institution, and he became one of the top students. Passion can make magic when you let it. While learning how to code, Ngugi entered into a hackathon coding competition organised by IBM in India, and clinched the first runner-up position. He even made news in Indian newspapers for his flair in coding. IBM was also interested in hearing his business ideas. Ngugi pitched Office Space Finder, a platform to connect young entrepreneurs with companies that have extra space they can rent out. IBM loved the idea. They funded it, setting up a then-21-year-old Ngugi with a handsome salary and a life that had earlier on only existed as a dreamed utopia, deep in the recesses of his mind. Not only did he get a budget to hire people and pay them well, but he also had a driver to drive him around in a company vehicle. You’d hit the nail on the head if you said that Ngugi had it all. But that was about to change; drowned in the unforgiving lake of his mistakes. Girls. Alcohol. A debauched life that seemed attractive to a 21-year-old master of the universe. You’re Fired! Mistakes and Shame It wasn’t long before his IBM bosses noticed his off-the-rails demeanour. In March 2015, young Ngugi was fired. He fell hard and far, straight into the depths of depression. The shame. From riches to rags. Depression gnawed at his mind. Where to go, after failing for a second time? During his brief high-status stint, Africans living in India had looked up to him. Unable to face them again, he resorted to running away from the city. At this point, he still had a pile of amassed savings. Among the 27 states in India, there was only one that Ngugi did not visit during this time, trying to outrun his shame. He eventually settled in Meghalaya state, where he volunteered as a Maths and English teacher, tutoring children under eleven. He also taught at a school for the disabled, in Shillong. Then came the 2016 altercation between two murderous Indians and an African in a rickshaw. It would change Peter Ngugi’s life for good. Pedalling for Peace When Ngugi heard that two Indians had brutally murdered an African, it shocked and saddened him. This, he thought, was something that shouldn't happen. His emotional response culminated in pain, a cry for Africans living in the country, and an unwavering fist raised against racism. Day and night, he thought of what best he needed to do because clearly, something needed to be done. Ngugi remembered how, on arrival in India, he had become conscious of his race for the first time in his life. He was Black. He missed being able to walk around freely without feeling different. As a result of many Hollywood films portraying Black people as either professional sports people or miscreants, and drug dealers, Ngugi thought, it was clear that some Indians saw Africans as thugs. His own experiences, however, with friendly and kind Indians, outweighed the few bad experiences. "Africans need to come together with Indians and talk about the racism issue. We need to live in harmony. And that’s what I’m going to make happen. Create a platform for conversations that will help us understand the problem and seek solutions," he thought. That was when the idea to cycle through India, hosting events in schools and meeting with Indian leaders and the police to champion open talks to gain an understanding of racism and streamline solutions, struck him. His Indian friends loved the idea and funded him. One morning, armed only with courage and inspiration from Che Guevara's Motorcycle Diaries, Ngugi started the journey that would see him cycle 5,000 plus kilometres across seven states in India. The initial plan was to cycle to Chile in South America, but he ended up doing seven states in India. You might be tempted to think that Ngugi had prior experience in long-distance cycling. He didn’t. The only time in his life when he had ridden a bicycle was years before in Naivasha, Kenya, when he used to deliver milk. The Impact and Platforms for Open Conversations on Racism Ngugi’s act became something that Indians would embrace, an opening for conversations about race, status and identity that could make life in India better, and an act that changed Ngugi’s life as he knew it. Upon arrival in a state in India, Ngugi would report to the police station to inform them of his presence and what he was doing. In one instance, when he arrived in Shillong, Guwahati, he was received by a group of Indian cyclists. They took him to Spoke Hub, a cycling shop where his bike was serviced for free and cycling gear provided. The group’s leader, Pratiba, hosted Ngugi in his home. Pratiba used his powerful connections to ensure that wherever Ngugi made a transitory stop-over, a group of cyclists waited for him and accompanied him. He also made sure that there was free food and accommodation for Ngugi wherever he stopped to turn in for the day. In another instance, Ngugi arrived in Odisha and found members of parliament waiting for him. He even got the privilege of a police escort. Throughout the forty-eight days of cycling, Ngugi gained an intrinsic understanding of Indians. He began to understand the role of education and media in creating cohesive societies. The cycling journey became a success he could never have imagined. And slowly, a love for international relations began flowering. Fame Can Sink You Into Depression His story was featured in news all over India, and Ngugi became famous. His newly-found fame, however, hurt him. He admits that the hardest part of his life in India came after cycling. Being famous can depress you. The world suddenly shifts its focus to set it upon you. Every little move that you make. People set high expectations for you. Ngugi was not spared from the repercussions of fame. After his cycling journey – which has been credited with changing India and encouraging Africans to speak up and share their ideas – Ngugi was broke. His past mistakes started haunting him again. No degree. No more top pay from IBM. No place to call his home. Again, he spiralled into depression, unable to walk freely in the streets as his face and name were now iconic. He desired to travel back to Kenya but decided against it, for he had nothing to show for the investment his society made in him. His only option was to live at a friend's place, remaining indoors most of the time. His shameful and depressed life went on for a while until one day he was invited to speak at a conference in Delhi. It was a conference geared towards mediating the conflict in leadership in the African Student Association. When Ngugi stepped onto the podium, an Indian woman made her way to him and threw her arms around him, crying. This surprised everyone in the conference hall. After crying and embracing Ngugi, she got her emotions stitched together and then spoke to the audience. She revealed how she had worked with Africans across India and how she had read about Ngugi in the news and had always wanted to meet him. Her name was Indryani Mulay, the deputy director of the Confederation of Indian Industries. She would later invite Ngugi to a C.I.I. conference. Back to School It was through the conference that someone took an interest in Ngugi’s story. A woman gave him her business card and said, “Ngugi, when you are ready to go back to school, look for me”. Her name was Anita Patankar, Director at the Symbiosis School for Liberal Arts. In July 2018, Ngugi received a full scholarship to study International Politics at Symbiosis. Skizaa, an Edu-Tech Startup If you thought that this was where the story ended, you’re wrong. Ngugi met Alexandra, his British fiancée, while at the school. The two of them founded Skizaa in 2021, an online platform that initially set out to promote intercultural interactions among kids. Skizaa borrows from the Swahili word “skiza” which means “listen”. Ngugi said he believes that the more you listen, the more you learn. As with any new company, Skizaa underwent changes and grew into a platform that enables teachers from different countries to collaborate and leverage global networks to create local solutions. Over time, Skizaa ventured into technology tailored to boost education. The company now supports NGOs and non-profits by revolutionising data collection and analysis from last-mile schools across Sub-Saharan Africa. Teachers are the single most important factor affecting how much students learn. Skizaa aims to empower them to improve learning outcomes for students as well as their well-being. Peter Ngugi is passionate about creating safe spaces for cultural education. He is a big fan of Kenyan radio presenters Maina Kageni and Mwalimu King'ang'i, whose show airs on Classic F.M. _Lesalon Kasaine is a thriller writer, poet, and journalist passionate about telling stories of ordinary Africans doing the extraordinary. He is the content manager at Qazini.com, a platform dedicated to changing the narrative of Africa. He spoke to Peter Ngugi, who was in India at the time via Zoom call._ bird story agency

Marie Mbullu has a following of nearly 650,000 on TikTok, where she shares pan-African narratives that challenge stereotypes and highlight the continent’s innovations. In this interview, she discusses her experience creating content that connects with a diverse audience, presenting stories that aim to reshape perceptions of Africa. by Bonface Orucho, bird story agency Marie Mbullu has, over the past three years, cultivated a dedicated following of nearly 645,000 on TikTok. Through her channel, "Habari Njema," she shines a spotlight on Africa, exploring a range of topics such as ‘African Beauty Secrets,’ holiday destinations across the continent, and up-to-the-minute coverage of current events. Her unique approach of the continent has made her popular especially among the African diaspora who comprise majority of her followers. Among her most engaging and impactful series is the popular ‘Cool African Tings,’ where she highlights groundbreaking innovations and inventions emerging from the continent. Beyond showcasing these innovations, Mbullu’s content has driven real-world impact—sparking conversations, influencing perceptions, and even connecting innovators with resources and opportunities. In an interview with bird's Bonface Orucho, Mbullu delves into the journey that led her to become a digital ambassador for Africa, the inspiration behind her creative process, and how she leverages her platform to change the narrative about Africa on the global stage. This interview has been edited for length. Q: Could you introduce yourself? Where were you born, and what was your early life like? Mbullu: My name is Marie Mbullu, I’m Tanzanian-American. I run "Habari Njema," which is a social media platform, a Tiktok channel, where I talk about all things Africa. I’ve been doing it for about three years now. I was born in the U.S., in DC but when I was about four, my parents sent me to live in Tanzania, so I spent my early years there until first grade. After that, I mostly went back to Tanzania during summer breaks. Now, as an adult, I try to split my time—ideally, half in DC and half in Dar es Salaam. Q: When did you start "Habari Njema"? What motivated you? Mbullu: I started it in February 2021. I’ve always been involved in African-related projects, trying to connect the continent with the U.S. I knew I wanted to create something that told African stories to a wider audience, but I wasn’t sure what format to use. One day, I was applying for a position that asked how I had advocated for change, and I realized I didn’t have anything concrete to show. That’s when I thought, "Why not create a platform that shares stories from Africa that aren’t commonly covered?" I launched it, thinking it could help with the application. Although I didn’t get the job, the channel blew up within a week, and that’s when I realised this was something I could actually pursue. It felt natural, and people seemed to want more of it. Q: You could’ve gone with any type of content about Africa, even the negative stories, but you chose to highlight a different, more positive side of the continent. What drove you to make that choice? Mbullu: When I started, I focused on topics that aren’t usually discussed—things like gender and sexuality, or very local current events. But I quickly realized how overwhelming the negative or stereotypical stories were. I could feel it, and my audience could too. I didn’t think there was a need for me to fill that negative space because those stories were already out there. It felt like I would just be reinforcing stereotypes, which I didn’t want to do. Plus, that wasn’t my personal experience of Africa. So, I decided to dig deeper for stories that were more innovative and positive. One day, I launched a "Good News Sunday" segment just to keep things light. That video did really well, and people found it refreshing. From there, I focused on more positive stories that could shift mindsets and challenge stereotypes. Q: You’ve spent a lot of time outside the continent. Is there a specific event or moment when you realized how skewed people’s perceptions of Africa were, and did that influence your decision to shift the narrative? Mbullu: I remember a moment from school. My mom wanted to take me to Tanzania for a month in December, so she asked my teacher for my schoolwork to take along. The teacher assumed I wouldn’t have access to the internet in Tanzania and insisted on giving me paper copies of everything. It shocked me that someone could assume there’s no internet in Tanzania. I remember thinking, “How do pilots even fly there if there’s no basic technology?” That moment really stuck with me and made me realize how little people understood about Africa. Q: You were named one of the Time Magazine's 100 Most Influential People of 2023. How does it feel to be recognized as an ambassador for Africa, especially considering this started as something casual? Mbullu: I was absolutely shocked! I’m constantly reminded that people are watching my channel and taking notice, but I still had no idea that it was happening on that level. I initially thought it was some kind of paid recognition, but when I realized it was real, I was amazed. I still feel a bit of imposter syndrome because, in my mind, the channel is doing well, but not “award-level” well. But being recognized in that way really felt great. It was especially surprising when I started getting tagged in major Tanzanian newspapers. Even my family, who live in very rural areas near Mozambique, heard about it. They were shocked too, like, “Wow, we didn’t realize how well things were going.” Q: Africa is often portrayed in a very one-dimensional way in mainstream media. What do you see as the biggest misconception about the continent that you’re trying to change through your platform? Mbullu: One of the biggest misconceptions is that Africa lacks innovation, or that African solutions can't be applied globally. In reality, Afrocentric approaches to solving problems are sustainable, affordable, and centered around benefiting communities. Another misconception is this narrative that Africa is backward or full of missed opportunities. You often see media portray characters leaving their home countries for better opportunities abroad, but I'd love to see more stories of people returning to their roots, finding fulfillment, and living better lives back home. Q: I have read a story about how your video on "Majik Water" led to a powerful real-world partnership, resulting in the installation of a water system. Could you take me through how you covered that story and how you discovered its impact? Mbullu: Through a grant from Africa No Filter, I covered various stories in Kenya, Ghana, and Egypt, focusing on innovation across the continent. I came across Beth Koigi’s affordable water system, which collects water from the air, even in low-humidity areas, and provides clean water at a very low cost. I found it fascinating and shared it on my channel. A few months later, I received an email from Beth and an engineer working in refugee camps. They had watched the video, reached out to each other, and ended up collaborating to install water systems in a refugee camp in Kenya. I was amazed—it was incredible to see how a story I covered could directly improve people's lives. Such experiences motivate me to keep going, especially when it serves as a reminder that people are really watching and engaging with these stories. Sometimes, as a content creator, it can be tough—you're juggling everything yourself, dealing with algorithms, and wondering about views. But then you realize that even if a video doesn’t go viral, it can still make a real impact. Q: Would you say the "Majik Water" story has been the most rewarding for you? Or is there another one that stands out? Mbullu: The "Majik Water" story was very rewarding because of the tangible impact it had. But another significant one for me was about African midwives performing successful C-sections hundreds of years ago. That story got a lot of attention—celebrities reached out, and I started getting my first interviews. It was a turning point, showing me the potential of the platform I was building. Q: When selecting a story to cover, what factors do you consider? Mbullu: First, I check if the story is widely available and ensure it has nuance and lacks bias. Then, I ask myself: Is this story engaging? Is it relevant to current events? Will it resonate emotionally—whether it evokes empathy, awe, or excitement? I aim for unique stories that I would personally stop to read or watch. Q: You've built an incredible following of close to 650,000 followers. What do you think draws people to your content? Mbullu: From the feedback I’ve received, I think it’s the way I explain things—making complex topics easy to understand, while getting straight to the point. My content also covers stories that many people, especially in the diaspora, don’t have easy access to. If you search for African news in places like the U.S., it’s usually about coups or aid crises. I try to present a more approachable, innovative, and positive view of the continent. Q: You mentioned that a large portion of your followers are in the diaspora. Do you think there’s a gap in platforms that provide the kind of content you share among the African diaspora? Mbullu: Definitely. There’s a huge gap. Mainstream outlets like BBC or CNN, even more liberal ones like Vice, still perpetuate negative stereotypes about Africa. When they do feature positive stories, they make it a "special" segment, which reinforces the idea that good news from Africa is an exception, not the norm. Q: What has been your greatest challenge, especially when you were starting, and how has that evolved over the years? Mbullu: One of my biggest challenges was unlearning biases I’d internalized, even with my intention to tell Africa’s story differently. I would mispronounce names or miss important nuances in stories. I’ve grown a lot by listening to my audience, who correct me or offer additional context. Now, I avoid relying on Western media for stories and instead source them directly from African outlets or through my own network. It’s all about doing thorough research and really understanding the full context. bird story agency